Your Story is Power.
Use it well
About stories
We are wired for story. It is how humans have passed on knowledge, built trust and moved one another to act for tens of thousands of years. Now the neuroscience proves what we always felt in the room.
Underneath every organisation and every person is a story with real structure. HumanStory helps you find yours, shape it, and use it well.
About HumanStory
We’ve worked with leaders and organisations internationally including Salesforce, UBS, Boehringer Ingelheim, Lloyd’s Register, M&C Saatchi, VCCP, Bill and Melinda Gates Foundation.
What we do
Strategic storytelling
WHO IT’S FOR
Leaders and senior teams in companies seeking transformation and growth
WHAT YOU GET
A structured ordering of your strategic plan into a purposeful, clear future story
HOW WE WORK
Consulting · Workshops · Training
Personal storytelling
WHO IT’S FOR
Company leaders, senior teams and entrepreneurs
WHAT YOU GET
Improved influencing skills, applying personal examples of a moment of challenge from your life
HOW WE WORK
Coaching · Workshops · Training
Creative storytelling
WHO IT’S FOR
Marketing and brand teams, and agency creatives
WHAT YOU GET
Learn how to consistently create more persuasive and memorable advertising and content
HOW WE WORK
Training
Our approach
Science-backed methodology
Effective storytelling activates a neurochemical, psychological and emotional response which, when combined with the right data, induces the values and behaviours you need in those that you want to influence.
Practical tools & techniques
Learn repeatable design frameworks for crafting potent stories. Take away practical tools that you can use immediately.
Flexible delivery
Choose from keynote speeches, team workshops [2–100 people, 2 hours to full day], individual coaching or customised consultancy programmes. Every engagement is tailored to your specific goals. We deliver in-person and virtually.
Our people
Peter Rudge
Peter Rudge is the Managing Director of HumanStory, working with leaders to access the power of influential, authentic storytelling. He has guided politicians, artists, lawyers, finance professionals, businesspeople and government officials of all levels, from C-suite leaders of medium and large organisations to solo operators.
Prior to HumanStory, he was the MD of documentary film production company Duckrabbit and before that served in the British Diplomatic Service, working in the UK, Europe and East Africa. He is an advisor to Hostage International, a charity which supports the interests of hostages, arbitrary detainees and their families.
Jonathan Pangu
Jonathan looks after Partnerships and Client Development at HumanStory. He has spent his working life in advertising and marketing in Europe, North America and Australia, where he currently lives. During this time he filled Miami with foam for Sony, created an animal translator for Google and a metal-nosed businessman for Orange.
Fun fact, he and Peter have been friends for more than 50 years, and they’re not much older than that.
Ready?
Schedule a free consultation to discuss your needs.
