Who is creative storytelling for?

Marketing and brand teams, and agency creatives who want more persuasive, memorable work.

What does the training cover?

Repeatable frameworks for building story into advertising and content — practical tools you can use immediately.

Is it just for writers?

No. It’s for anyone shaping creative work: writers, art directors, planners and brand leads.

Training sessions for teams, in-person or virtual, tailored to the work you have in play.

What’s the evidence it works?

Story-led ads are nearly 3× more memorable and drive 2× the behaviour change (Ipsos, 2026).

Creative Storytelling

Learn how to consistently create more persuasive and memorable advertising and content, for marketing and brand teams and agency creatives.

What we do

Story-led work is nearly 3× more memorable. We teach marketing, brand and agency teams to build that structure into everything they make — so the work lands, sticks and moves people to act.

Learn the pattern

We show your team the story arc behind the most effective advertising — the structure that holds attention and drives response.

Apply it to the work

Practical, repeatable frameworks you use on live briefs, not theory. Better ideas, sharper craft, more persuasive content.

Make it a habit

Training that sticks, so story-thinking becomes how your team works — from the brief to the final cut.

The power of story

3 ×

more memorable (nearly!)

2 ×

more behaviour change

Source: Ipsos, April 2026. n = 15,000. Story ads compared to product feature ads.

The science of a story

The most effective advertising stories follow the same neurochemical arc as any great story: a character we identify with (oxytocin), a challenge that raises the stakes (cortisol), and a resolution that rewards us (dopamine).

Illustrated hiker with cap, backpack and walking pole

Character

Oxytocin

Hiker climbing a steep mountain face under a storm cloud

Challenge

Cortisol

Hiker planting a flag on the mountain summit in sunshine

Resolution

Dopamine

You feel some sort of chemical response when a story lands — and it’s rooted in neurochemicals. That is what makes work memorable.

Peter Rudge Managing Director, HumanStory

WHO IT’S FOR

For marketing and brand teams, and agency creatives.

WHAT YOU GET

Learn how to consistently create more persuasive and memorable advertising and content.

HOW WE WORK

Training, tailored to the work you have in play.

Selected work

M&C Saatchi Australia

Teams wanted sharper, more memorable work.

Three sessions that surfaced “what had been missing” in the work.

“We don’t want anyone else to know about this course.”

VCCP London

Solidifies the importance of storytelling

Equipped us to tell our own tales with a little more magic

This kind of training should be mandatory in colleges and agencies

Feedback

It’s been three fantastic sessions. Thinking about the work we’ve had in play, you realise what has been missing.

Avish Gordhan, ECD, M&C Saatchi Australia

In such a short amount of time, you’ve completely changed the way I approach writing. Would recommend to anyone.

Jason John Leigh, Copywriter, M&C Saatchi Australia

We don’t want anyone else to know about this course.

Cam Blackley, Founder, Bureau of Everything, ex Droga5

A fantastic course which solidifies the importance of storytelling in the work we do. Duckrabbit run a smooth show full of interactivity and pointed case studies which left us better equipped to tell our own tales with a little more magic. Makes me wonder why this kind of training isn’t mandatory in all colleges and agencies.

Jim Thornton, ex-ECD, VCCP London

It is so hard to find worthwhile creative training. This was the exception to that rule.

Glen Dickson, Deputy CCO, CHEP

Questions & answers

Who is creative storytelling for?: Marketing and brand teams, and agency creatives who want more persuasive, memorable work.
What does the training cover?: Repeatable frameworks for building story into advertising and content — practical tools you can use immediately.
Is it just for writers?: No. It’s for anyone shaping creative work: writers, art directors, planners and brand leads.
How is it delivered?: Training sessions for teams, in-person or virtual, tailored to the work you have in play.
What’s the evidence it works?: Story-led ads are nearly 3× more memorable and drive 2× the behaviour change (Ipsos, 2026).

Ready?

Schedule a free consultation to discuss your needs.